behind backlinx

In 2001 I fell into the web much like the rest of you.

Initially specializing in affiliate marketing and media relations with an authentic story-telling knack, I quickly began to work with pioneers of eCommerce amplifying their brands for the following 20+ years.

By working closely with startup founders and VC firms, I integrate seamlessly with teams and successfully scale organic growth through earned media. Doing so, we share a goal to increase brand recognition and SEO ranking via mentions, implied links and backlinks.

Should your company need, I will work closely with in-house counsel and compliance on crisis communications, M&A and change management.

My opinions on consumer evangelism have been referenced in the book Citizen Marketers and the proud winner of Forbes ‘Best of Web’ 2005, where two of my projects (one completely anonymous) were chosen.

I look forward to hearing your goals and challenges so we can work together for a lasting impact.
-Lizabeth Landon Cole, founder of BACKLINx PR

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Strategic Public Relations | Cause Marketing | Executive Thought Leadership | Influencer Marketing | Creative Content | Product Development |Website Design | Crisis Comms | Social Media | Media Relations On-Air Spokesperson

KIND WORDS

  • Lizabeth founded our public relations practice here at GrowthLoop with clear wins for our product and partner launches in major MarTech publications. She gave us strategic guidance and helped us scale our brand's awareness to the most relevant audiences."

    — David Joosten, GrowthLoop

  • “She is invaluable to my business.”

    — Rachel Zinny, Founder- dearjohnnies + Spoiled Sports

  • “Lizabeth is great resource with a wealth of knowledge and insight. Her expertise in business marketing is excellent. She is definitely someone you should consult with before, during and after starting your business. I highly recommend her services.”

    — William Petteruti - Adirondack Camp Concierge

  • “Lizzie is by far the most responsible professional I have worked with throughout our launch process. ”

    — Philip Levitas

  • “Lizzie has impeccable style and has been a true asset to the launch of Wired Coffee Roasters.” st Item

    - Marty Michele, Wired Coffee Roasters